Saver?
Click here to gain access to your personalized selection of Promotional Offers.
During the registration process we will ask you to tell us about your product preferences, location, age, gender and some other details – this information is used to ensure we deliver you those Promotional Offers that best match your profile.
Advertiser?
Click here to register to use the BluRoute Service.
Registration is Free of Charge – you only Pay for Results achieved. No Result, No Fee!!
Having registered, you will be given access to the BluRoute Design Canvas tool, a simple to use desktop tool that helps you to build a Promotional Offer for delivery to targeted savers.
You will also be given access to the BluRoute Campaign Planner, a simple to use tool that helps you to target your Promotional Offers to Savers based on your Geographic and Demographic targeting. Once you tell us what the product/service is that you want to promote and to whom, where and when you want to deliver the Promotional Offers, BluRoute matches that information to the preferences of registered Savers.
When a Saver sees a Promotional Offer they want, they simply print it out to their printer.
This triggers a financial transaction between us (payment from you to us) based on the rate card information we supply to you during the registration process. In return for that payment from you we have not only delivered you a warm lead who is likely to visit your store/outlet to redeem the Promotional Offer, but, we also provide you with access to that saver’s demographic information. In accordance with the T&C’s you are entitled to use this information for the ongoing marketing of similar products and services to that saver.
BluRoute: Connecting Savers to Advertisers